THE NEXT GENERATION OF COFFEE.
Discover the future of functional coffee.
welcome to coffee 2.0
PLUS COFFEE is a premium functional coffee, and the first of its kind to push the boundaries between traditionalism and innovation. Dating back hundreds of thousands of years, it's imperative that we don't necessarily change the coffee that you love, but improve the way you consume it on the daily.
rise of adaptogens
Adaptogens are herbal ingredients that help the body adapt to stress and enhance resilience by modulating stress hormone levels. Originating from ancient Ayurvedic and traditional Chinese medicine, the concept was formalised in the mid-20th century by Soviet scientist N.V. Lazarev. Adaptogens were historically used to boost stamina and endurance among warriors and athletes and are now embraced in natural health circles for their ability to reduce stress, increase energy, and promote overall well-being, appealing to those with a holistic health focus.
key ingredients
ASHWAGANDHA
Ashwagandha is a prominent herb in Ayurvedic medicine, known for its adaptogenic properties that help the body manage stress. It's derived from the roots and leaves of the Withania somnifera plant and is commonly used to boost energy, reduce anxiety, and improve concentration. This herb supports overall well-being by stabilising physiological processes and enhancing the body’s resilience to physical and mental stressors.
LION'S MANE
Lion's Mane is a medicinal mushroom recognised for its brain health benefits. It supports cognitive functions such as memory, focus, and concentration due to its ability to stimulate the production of nerve growth factor (NGF). With its distinctive shaggy appearance resembling a lion's mane, this mushroom is also used for its potential to improve mood and mental clarity, making it a valuable natural supplement for enhancing overall mental wellness.
MACA ROOT
Maca Root is a natural adaptogen and herb native to the high Andes of Peru, known for its cruciferous, radish-like root. Traditionally used to enhance fertility and sexual health, Maca is also celebrated for its ability to boost energy, stamina, and mood. Rich in vitamins, minerals, and amino acids, Maca Root supports overall vitality and is popular among those seeking to improve physical and mental performance naturally.
THE BENEFITS OF PLUS
PROLONGED ENERGY
Adaptogens mixed with caffeine synergistically provide a sustained energy boost without the typical crash associated with caffeine alone. Adaptogens stabilise energy levels and improve stress resilience, while caffeine increases alertness. This combination smooths out the energy spikes, resulting in a more balanced and prolonged energy boost, ideal for enhanced alertness and vitality throughout the day.
enhanced focus
Mixing adaptogens with caffeine enhances mental focus by combining the stress-balancing effects of adaptogens with the alertness-boosting properties of caffeine. This combination prevents the usual jitteriness and mid-day slump of caffeine alone, maintaining stable and prolonged concentration. Ideal for sustained cognitive and physical performance, this blend effectively supports tasks requiring extended focus.
peak performance
Mixing adaptogens with natural caffeine enhances physical performance by reducing stress and boosting endurance. Adaptogens support sustained energy and recovery, while our caffeine provides an immediate energy surge without any artificial ingredients. This combination leads to increased stamina and reduced fatigue, effectively boosting overall physical capabilities.
